ONA NEGRA: The concept shoe store in Valencia committed to conscious footwear

In the heart of Valencia, nestled among vibrant streets and a rich local commerce tradition, Ona Negra emerges as a concept shoe store redefining the way we perceive footwear. More than just a shoe boutique, this project is a fusion of quality, design, proximity, responsibility, and sustainability, values that shape every decision and every pair of shoes that crosses its threshold.

Ona Negra is the result of a dream carefully nurtured over time. Its founder, Laura, made a bold life change in 2021 after spending 12 years in Madrid working in finance for a multinational retail corporation. With the pandemic still looming, she took the courageous step of returning to her hometown to create a unique space where footwear and accessories tell stories of design, authenticity, and environmental commitment.

Laura describes this transition as an emotional and risky adventure: “Starting a business during a pandemic, as a woman, in the footwear industry, was a true challenge, but today I can confidently say it was the best decision.” Since the day she first opened its doors, she has dedicated herself to making Ona Negra a place where beauty and tradition converge, offering clients a distinctive shopping experience.

At Ona Negra, every product is selected with meticulous care. Its footwear collection features brands with a strong identity and solid values, such as Alohas, Beatriz Furest, Vagabond, and Magro Cardona. The next step in its evolution will be the introduction of men’s footwear, expanding its stylistic universe while staying true to its essence: shoes with history, soul, and character.

From the moment you step inside, the atmosphere envelops you with a sense of warmth and tranquility. The store’s aesthetic has been carefully curated to reflect its philosophy: clean-lined furniture by Lebrel Furniture and decorative pieces by Canoa Lab create a harmonious environment that highlights the true stars—the shoes. This attention to detail makes Ona Negra much more than a shoe store; it is a gathering place for those who appreciate design, quality, and craftsmanship.

Beyond offering exclusive footwear, Ona Negra is dedicated to preserving and elevating the artisanal shoemaking tradition of the Valencian Community and Spain. Its collaboration with brands like Naguisa reinforces this mission, championing beauty, sustainability, and authenticity in every piece. “Our clients appreciate these designs because they are unique and allow them to express their individuality,” Laura explains.

With about three years in business, Ona Negra has established itself as a must-visit shopping destination in Valencia, attracting both locals and tourists in search of a special experience. What began as a personal dream has evolved into an essential space for those seeking footwear with personality and values.

Ona Negra is, without a doubt, much more than a shoe store—it is the embodiment of passion, a commitment to conscious design, and an invitation to walk with purpose. If you are looking for more than just a pair of shoes, this is your place.

www.onanegra.com